About Us

At the heart of Tierra Pura is a simple belief: the Creator of this world has not placed a disease or condition on Earth without also placing its remedy within nature. These remedies are scattered across our planet—in the roots, herbs, minerals, and natural elements that make up our ecosystems. Throughout history, human civilizations have tapped into these gifts of nature to prevent and heal, using them to improve quality of life across generations. Even today, many of the active ingredients in modern allopathic medicines trace their origins back to natural sources.

My passion for travel opened doors to many cultures and landscapes—but it was curiosity that guided me deeper into the traditional knowledge of local communities. In every region I visited, I sought out the wisdom passed down by ancestors: how they used native herbs, plants, and ingredients in daily life to promote well-being and treat ailments. I’ve personally used many of these remedies, and their effectiveness inspired me to share them with others—whether it was snail oil from Tunisia, prickly pear extract from Morocco, red dragon fruit powder from Peru, or shilajit from the Himalayan mountains.

Through Tierra Pura, our mission is to bring together the purest, most potent natural ingredients from around the world in one place—making their benefits accessible and understandable for people seeking to live healthier, more balanced lives.

We work closely with traditional farmers who grow their crops organically, using methods refined over generations. Because of our commitment to purity and sustainability, our supplies are limited—but our values are not. I recall an experience from over a decade ago when we were sourcing organic argan oil from a small cooperative in Morocco. A major pharmaceutical company in the U.S., which used argan oil as an active ingredient in their products, purchased our entire stock because it met—and exceeded—their quality standards.

Every product we offer at Tierra Pura is something I’ve used myself. I am our first and most demanding customer. Before we bring anything to market, it must meet my personal standards for effectiveness, purity, and honesty.

We’re proud to offer you access to these deeply trusted, naturally sourced solutions—brought to you with care, transparency, and a firm belief that nature always provides.

-Hatem Benamor